Tag Archives: UNL

Tips for Facebook Live Broadcasts…

The weekend before Thanksgiving I attended the Nebraska Youth Beef Leadership Symposium at the University of Nebraska. I was asked to share my thoughts on “Building Trust” with the students, and (as often is the case) I came home smarter than I left. While at UNL, I had the privilege of hearing Haley Steinkuhler give insight into using Facebook Live broadcasts as effective social media tools.

Over the past 12 months, I’ve gone to work to build the skills needed for video social media outreach. I am a long way from “accomplished” in this department, but I’m getting smarter every day! It was an awesome opportunity for me to get to hear Haley and I wanted to share with all of you a list of tips for using Facebook Live that come from a blend of advice from both Haley and myself.

  1. The average attention span for humans is 8 seconds, so it is important to have a good start to your broadcast! That being said, as a live/interactive social media tool, a good Facebook Live¬†allows time for interested viewers to get connected to the real time event before getting into the heart of the broadcast. It’s a delicate balance! Don’t be afraid to promote the event ahead of time to increase your “live audience” interactions.
  2. A good rule of thumb for informal Facebook Live broadcasts about agricultural topics is 3-7 minutes in length. While 3 minutes is short and hard to effectively communicate a topic within, you have to remember that asking your audience to give you 10 minutes of their day is a BIG ASK in today’s culture. I’m still working on this as I always seem to have too much to say!
  3. Many of the views will occur after the event ends so be sure to save and share the video after the fact.
  4. Facebook Live fits well when sharing: Special Events, Exciting Announcements, Interviews (Q&A’s), How To’s, Virtual Tours, and Behind the Scenes topics.
  5. Make sure you have a strong WiFi connection as well as plentiful battery power on your phone.
  6. Make an outline for the broadcast to keep you focused but let your personality show through by not using notes during the actual broadcast. No one expects you to be perfect — Be yourself!
  7. Depending on video length and location, using a “stand” allows the video picture to be less shaky.
  8. If outdoors, be cognizant of the weather as wind and cold can cause less than ideal experiences. Wind wreaks havoc with the audio and severe cold weather can cause your phone to stop working during the broadcast.
  9. Reiterate your core message multiple times during the broadcast as most of your viewers will not actually watch the video from start to finish.
  10. Give your viewers a “shout out” if they interact and ask questions during the broadcast. It is easier to accomplish this if you have a broadcast partner that can help you out — multitasking while running a live broadcast is hard!

Below is my most recent Facebook Live Announcing the Nebraska Beef In Schools program recently implemented by Holdrege Public Schools — As you will be able to see when watching, I am still building my skills! It is a fun journey ūüôā

For more information on the Nebraska Beef in Schools program click here

A special “Thank You” to the University of Nebraska as well as Haley Steinkuhler for helping to make us all smarter! If you have any other thoughts or tips to share regarding Facebook Live broadcasts please share them in the comments ūüôā

 

 

 

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Filed under General, ILS Beef / Beef Marketing Group, Video Fun on the Farm

Finding Her Voice…

My favorite brunette entered the world in the year AF3 (year 3 of working at the feed yard).  She arrived three weeks early after a complicated pregnancy that wreaked havoc on our normal fall cattle processing chores. She came out screaming, and her birth (albeit a loud one) created one of the most beautiful moments of my life.

christmastreeagdonkey1-jpgI have spent the last 17 years watching her find her voice. From the first melodious baby sounds, to words, to sentences, and finally the mature and engaging insight (laced with a tad of sarcasm) that she routinely shares today. Last week, my favorite speech loving Haymaker spent three days in Cheyenne, WY at the National Forensics League Regional Qualifier competition.

She emerged a victor earning herself the right to compete this summer in Birmingham, AL at the National Finals in the International Extemporaneous speaking event. This event involves drawing a topic, spending the next 60 minutes writing a speech addressing it, and then delivering a 7 minute oratory to judges. The really talented kids give a poised, on topic speech complete with quoted sources to back up their argument — all without a note card…

It’s nothing short of awesome!

One day it occurred to me that perhaps Ashley Grace and I¬†found our voices¬†together. ¬†As she grasped the English language and developed a knack for writing an engaging and organized speech, I opened my life outside of our family and our farm to help agriculture¬†find its voice. ¬†The art of public speaking and sharing the story of bovine feed yard life does not normally appear together in a feed yard manager’s skill set…But I found my niche as I¬†found my voice.

In 2017, the need for eloquent and honest farmer voices grows exponentially as social media tops the list of “sources” for the discussion of healthy and responsibly raised food. We need our farm kids to learn the art of finding their voices just as we need them to learn the science that will allow agriculture to prosper on into the future. This unique combination of skills could well determine the stability and sustainability of our country’s food supply in addition to opening or closing the gate on many farmers’ individual agricultural journeys.

Monday I will make my way to Lincoln to be a guest lecturer at the University of Nebraska. ¬†The goal of my lecture is to engage and inspire the next generation of farmers to effectively¬†find their voices while they responsibly grow food.¬†I am the first non-PhD to lead this particular yearly guest lecture on UNL’s agricultural campus — A sign of the growing importance of mentoring outside of the classroom in order to offer a more complex and multifaceted approach to education.

Just as I believe in the power of the next generation, I also believe that it will require the joining of the boots on the ground with the more traditional science background to prepare our future agricultural leaders. I am very proud to be able to play a role in that.

Unlike my favorite brunette, I will head to Lincoln with a pre-organized plan and a power point presentation.  However, I share her love of extemporaneous speaking which provides me with an incredibly useful tool when leading an intellectual discussion with a lecture hall full of gifted students.

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My mom always taught me the importance of becoming adept at expressing my thoughts and ideas — I guess the apple doesn’t fall very far from the tree ūüėČ

 

 

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Filed under Ashley Grace's Corner and The Chick Project..., Family, Farming, General

Empowering Myself as a Woman Entrepreneur‚Ķ

I remember vividly as a child listening to my grandfather say, ‚ÄúAnne, strive to be unemployable!‚Ä̬† My grandfather‚Äôs definition of a successful entrepreneur was someone who owns and operates a personal business.¬† He wanted me to be my own Boss Lady.

December 2012, age 91...

December 2012 at age 91 with my girls…

Last week when I was speaking to a group of young women involved in the Engler Agribusiness Entrepreneurship Program at the University of Nebraska, I was asked to define a successful entrepreneur.  While my grandfather’s words circled around in my head, they were not the ones that came out of my mouth when I answered the question.

Answering questions at the panel discussion...

Answering questions at the panel discussion…

While I have most definitely followed my grandfather’s advice by running my own business, that is not what drives me as a woman.  Consequently, I found myself giving the group of young women entrepreneurs different words of wisdom.  I told them:

Figure out what your talents and strengths are, then, go out and find the best way to share them in order to be a positive contributor to your community and your country.

I continued with:

When my life is over and I leave this world, I do not want to have any part of myself left.  I want to have used all of my gifts and talents in order to have made a positive difference.

This is my goal in life and my definition of success.  It explains why I spend so much of my time working on volunteer projects while also owning and managing a small business.  As one of only a small number of women who owns and manages a cattle feed yard, it is likely that others would define me as a unique entrepreneur, but that’s not all that makes me tick…

I often speak my mind but it is only because I want to invoke positive change...

I often speak my mind but it is only because I want to invoke positive change…

I am indeed proud that I am the boss lady at the feed yard; however, I am most proud of the work that I do to both advance cattle welfare and make improvements in the beef community at large.  I do this while simultaneously being an active member in my community and raising my children with the core values that they will need in order to be positive contributors.DSC04809

That’s what really makes me tick…

 In my heart, I am a determined woman who believes in making my life journey be one of hard work and outreach.   That’s what makes me get out of bed in the morning.

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Filed under Animal Welfare, Feed Yard Foodie "In The News", General