The weekend before Thanksgiving I attended the Nebraska Youth Beef Leadership Symposium at the University of Nebraska. I was asked to share my thoughts on “Building Trust” with the students, and (as often is the case) I came home smarter than I left. While at UNL, I had the privilege of hearing Haley Steinkuhler give insight into using Facebook Live broadcasts as effective social media tools.
Over the past 12 months, I’ve gone to work to build the skills needed for video social media outreach. I am a long way from “accomplished” in this department, but I’m getting smarter every day! It was an awesome opportunity for me to get to hear Haley and I wanted to share with all of you a list of tips for using Facebook Live that come from a blend of advice from both Haley and myself.
- The average attention span for humans is 8 seconds, so it is important to have a good start to your broadcast! That being said, as a live/interactive social media tool, a good Facebook Live allows time for interested viewers to get connected to the real time event before getting into the heart of the broadcast. It’s a delicate balance! Don’t be afraid to promote the event ahead of time to increase your “live audience” interactions.
- A good rule of thumb for informal Facebook Live broadcasts about agricultural topics is 3-7 minutes in length. While 3 minutes is short and hard to effectively communicate a topic within, you have to remember that asking your audience to give you 10 minutes of their day is a BIG ASK in today’s culture. I’m still working on this as I always seem to have too much to say!
- Many of the views will occur after the event ends so be sure to save and share the video after the fact.
- Facebook Live fits well when sharing: Special Events, Exciting Announcements, Interviews (Q&A’s), How To’s, Virtual Tours, and Behind the Scenes topics.
- Make sure you have a strong WiFi connection as well as plentiful battery power on your phone.
- Make an outline for the broadcast to keep you focused but let your personality show through by not using notes during the actual broadcast. No one expects you to be perfect — Be yourself!
- Depending on video length and location, using a “stand” allows the video picture to be less shaky.
- If outdoors, be cognizant of the weather as wind and cold can cause less than ideal experiences. Wind wreaks havoc with the audio and severe cold weather can cause your phone to stop working during the broadcast.
- Reiterate your core message multiple times during the broadcast as most of your viewers will not actually watch the video from start to finish.
- Give your viewers a “shout out” if they interact and ask questions during the broadcast. It is easier to accomplish this if you have a broadcast partner that can help you out — multitasking while running a live broadcast is hard!
Below is my most recent Facebook Live Announcing the Nebraska Beef In Schools program recently implemented by Holdrege Public Schools — As you will be able to see when watching, I am still building my skills! It is a fun journey 🙂
For more information on the Nebraska Beef in Schools program click here
A special “Thank You” to the University of Nebraska as well as Haley Steinkuhler for helping to make us all smarter! If you have any other thoughts or tips to share regarding Facebook Live broadcasts please share them in the comments 🙂