Tag Archives: responsibly raised food

Responsible Sourcing — It shouldn’t be a marketing ploy…

Thoughtful Thursday

Everyone wants to eat food that has been responsibly raised. Taking care of our Earth and the animals that roam on it is a priority for the vast majority of us.  I believe that our future and the vitality of our families depends on good stewardship.

As a farmer, I spend the majority of my day caring for our animals and our land. I try my best to make responsible decisions which ensure sustainability and judicious use of our resources. Animal welfare, food safety, and environmental stewardship are the core pillars that drive my decision making process.

I believe in wisely developing and using technology to grow food. I think that technology improves the environmental footprint of my farm, the quality of my beef, and also the care that I offer to my animals.

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I believe that I grow responsibly raised beef—pasture raised on a ranch, and grain finished in a feed yard.

Because there are a variety of eco-diverse regions where American farmers grow food, I do not believe that there is a “one size fits all” protocol for responsibly sourced food.

I have faith that the vast majority of farmers make responsible decisions while raising food even as I recognize that many different types of farming practices are used to put quality food on the grocery store shelves. There is not one management system that is better than another provided that those systems maintain a commitment to animal welfare, food safety and environmental stewardship.

Their address has changed but the quality of their care has not...

The cattle’s address has changed but the quality of their care has not…

It angers me when corporate food companies give into pressure from special interest groups, make demands regarding farming practices, and then use the term responsible sourcing as a marketing ploy to increase their profit margin.

This type of practice belittles the American Farmer and confuses the American consumer.

Responsibly raised and responsible sourcing covers the vast majority of the food grown in this country — it is not a special niche marketing tool to be manipulated — it is the reality of the United States food production systems.

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Is it too much to ask for a little bit of trust so that I can do my job as a farmer responsibly?

 

 

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Filed under CAFO, Thoughtful Thursday

Chipotle Isn’t Any Fun To Write About…

Almost a month ago, a reader asked me to blog about Chipotle. While I have thought about what to write often during that time — the words have not easily transitioned onto paper. I have very definite feelings toward the restaurant chain and its CEO, Steve Ells. These feelings have precluded me from ever being a customer at any of the restaurants. I like to vote with my dollar.

I have a personal rule that before I write about a person or a topic, I must “walk a mile in their shoes” — searching for a level of understanding before I render a judgment. In this instance, the process has been terribly uncomfortable for me because the inherent negativity of Chipotle’s advertising campaign turns my stomach…

Chipotle isn’t any fun to write about because there is nothing positive to share in the story. The restaurant chain creates drama by distorting the story of food production, turning hypocrisy into dollars. It capitalizes on fear and distrust, making one disturbing and inaccurate statement after another simply to keep its brand name in the limelight.

I find that disgusting…

Rather than harp on a negative topic that depresses me, I would like to instead share a few thoughts on the topic of responsibly raised food.

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When I look through my glass at the United States food production system, I see diversity in methods but a common thread of responsibility. I see hundreds of thousands of farmers who honor their land and care for their animals regardless of whether they choose to market their products as organic, grass fed or conventionally grown.

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I raise my children on a diverse farm where financial markets and long term goals of sustainability dictate the types of products that are grown.   The dedication to responsible food production is steadfast even as the ebb and flow of markets and natural resources dictate changes in farming methods.

My commitment to quality and responsibility at the feed yard where we raise conventional beef mirrors that same promise of quality that my favorite farmer makes to his crop farm where he grows both organic and conventionally raised animal feed. We are the same two people, yet we grow a diversity of food products in order to ensure that our farm is sustainable and prosperous over the long run.

Every product that leaves our farm is responsibly raised regardless of the label that it holds.

I believe in transparency in food production. That is the reason that I blog. I also believe that every American has a responsibility to look to farmers for the truth regarding where their food comes from. This conversation needs to be based on trust and respect, leaving out special interest groups that stand to gain by putting others down.

Finally, I believe that all farmers need to respect diversity in food production systems, recognizing that food can be responsibly raised using a vast array of management systems. Organic, grass fed, and conventionally raised food can all exist in harmony in order to give consumers the right to food choices.

 I choose to have faith in the United State’s food supply.

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I don’t eat at Chipotle…

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Filed under CAFO, Farming