Tag Archives: Integrity Beef Sustainability Pilot Project

What is the Integrity Beef Sustainability Pilot Project?

The month of November always leaves me thinking about the concept of community. I think about it in terms of the athletic teams that I coach — the volunteer efforts that sustain my rural town — and the way that farmers all across the “food chain” must find both continuity and effective communication in order to work for continuous improvement. How do teams of people effectively come together for the benefit of a meaningful cause? And, perhaps more importantly:

Why is it so important?

It is no secret that the beef life cycle is complex and often involves many partners across the production chain. From the rancher who owns and manages the breeding herd — to the feed yard that cares for the cattle for the final few months — to the packing plant and then finally the retail distributor that brings the beef to your dinner table; all of these groups of people must find a way to come together to make a beef product that is marked by integrity.

The US Roundtable For Sustainable Beef (USRSB) provides a foundation on the topic of sustainability to inspire teamwork and community as we travel the journey of continuous improvement in the beef industry. Pulling together the entire vertical supply chain and developing scientific metrics on the important topics of:

  1. Animal Health & Well Being
  2. Efficiency and Yield
  3. Land Resources
  4. Air and Greenhouse Gas Emissions
  5. Water Resources
  6. Employee Safety & Well Being

The Integrity Beef Sustainability Pilot Project provides the first collective effort to trace the footprint of beef across the supply chain. It will, in essence, trial the work of the USRSB in a real-time business scenerio so that we can all keep getting smarter relative to beef sustainability. Click on the below video to see the framework for the project.

Sustainability is a tough topic to wrap your arms around; but the work of the USRSB and the Integrity Beef Sustainability Pilot Project brings the beef industry together as a community in order to search for positive improvement.

  • You can’t open your mind if you don’t look for new ideas.
  • You can’t figure out how to get better without always searching for ways to improve.
  • You can’t find an answers to important questions if you don’t volunteer to be a part of projects that seek new knowledge.

It’s a really awesome project to get to play a role in, and I am very excited to see what we learn as we move forward in the next few months!

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Filed under Beef Cattle Life Cycle: Ranch to Retail, Environmental Stewardship, General