Tag Archives: Innovative Livestock Services

What happens each day at a cattle feedlot?

This has been a week of tremendous learning and growing for me. I did my first Facebook Live broadcast and increased my tech savvy by leaps and bounds. For those of you that do not participate in Facebook, I was able to save the Live Broadcast and upload it to YouTube. This enables me to share it here!

So, take a few minutes — grab a cup of coffee — and watch my favorite blonde cowgirls and I interact with the Lazy YN Fall Calves.

I believe that the Live broadcast was a solid first effort. I have many things still to learn and work on; but I enjoyed the experience. To date, the live video has reached more than 15,500 people — with more than 6300 of them choosing to watch it. It is a raw, from the heart, unedited look at our cattle at the feed yard. I am very thankful that Megan and Karyn were able to help me out — it created a fun experience for the three of us to cap off the summer vacation.

Having gotten my feet wet this week with Live broadcasting, I am going to take the plunge on Monday to do a second broadcast via Innovative Livestock Services. As many of you know, we live within the Path of Totality for the #SolarEclipse2017. The partial eclipse will begin about 11:30am central time, with the short period of total darkness occurring just before 1:00pm.

Brandon and I with the fall calves…

The live broadcast will occur at 12:00pm central time during the partial eclipse. I am going with a “Tail Gate” theme and will be joined by Brandon Sorensen who is the Assistant Manager at Roberts Cattle Company. We are going to hang out with some of our Lazy YN calves and talk about Mother Nature, the eclipse, and how we care for our cattle in the feed yard.

I think that 12 months ago if anyone told me that I would be doing live social media video broadcasts from a feed yard, I would have looked at them like they were crazy. But, life is an interesting journey full of twists and turns.

While live broadcasts are a little bit scary and the end result (at least for an amateur like me) is not professionally polished, I think that they create a necessary level of transparency between farmers and our urban neighbors. Unedited creates a level of truth and trust that is hard to otherwise obtain. For that reason, I am taking the plunge.

I hope that you all will be able to join in and ask questions during the broadcast 🙂

Click here to access the Innovative Livestock Services facebook page.

In order to view the facebook live broadcast, you need to “like” or “follow” the page. Then click the “following” button just below the cover photo and make sure that you click “see first” and turn your notifications “on”.

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Filed under General, Video Fun on the Farm

The Story of the Lazy YN Ranch Yearling Steers…

When I made the difficult decision to close down my feed yard, I knew that I did not want to completely leave the beef industry. A couple of things have allowed me to continue to find my way, and it brings me a lot of pride to be able to blend them together to tell a true story of beef production.

Cal, Tim and Jeff Miller live near Maxwell, Nebraska and we have worked together to grow cattle and make beef for about a decade. I was able to continue purchasing some of their animals to graze my grass pastures this spring and summer thus remaining an “active beef farmer”. This not only fuels my love for cattle, but it also provides great family times as my girls and I work together to take care of the animals.

My job at the Beef Marketing Group opened the door to creating a new partnership this year with Roberts Cattle Company in Lexington, Nebraska. The Roberts Crew does a great job as cattle caregivers, and I know that they share my commitment to high quality animal welfare. Recently, the Lazy YN yearling steers moved off of my grass pastures and into the feed yard.

The following two videos tell the story of the cattle and their caretakers.

  • It is a story of integrity and dedication.
  • It is an example of the real beef story.

I have shared both of these videos already on Facebook and Twitter, but I know that some of you rely only on this WordPress site for a connection to our farm. For that reason, I am sharing the videos here as well. I would like to take this opportunity to thank all of you for sticking with me during my life transition. I am learning new things and trying to build meaningful skills; and I very much appreciate all of the support and feedback that I received as I started this new adventure.

Thank you 🙂

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Filed under ILS Beef / Beef Marketing Group, Video Fun on the Farm

Pursuing Excellence…

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Our Dartmouth College swim team shirts boasted the saying Pursuing Excellence across the back.  It provided a good fit for me as I have always felt the need to raise the bar.

My favorite farmer laughs and tells me that my standards are too high –To which I remind him that I am hardest on myself so everyone else should be in good shape 😉

Managing a feed yard for twenty years taught me the critical importance of a good team.  When you care for thousands of animals, it is impossible to do the job without the help of others.  Because the welfare of those animals is dependent on you, anything less than excellence in care is unacceptable.

A willingness to unselfishly give your all while simultaneously inspiring others to do the same allows for success.

Last week we shipped the final pen of cattle from our feed yard, and I officially started a new journey. I joined the team of Innovative Livestock Services and the Beef Marketing Group. BMG is a cooperative of feed yards in Kansas and Nebraska that operate under the Progressive Beef QMS.  My feed yard spent the last four years as a member of this coop and, during that time, I discovered a group of kindred spirits.

The mission statement of my new team states:

Combining innovation with the passion of our people to empower our rural communities and grow great tasting and sustainable beef.

Anyone who knows me can read that statement and see what a perfect fit this opportunity  is for me. I will play a dual role working on quality assurance and communications projects.  The quality assurance role enables me to continue to work to improve cattle welfare, and the communications projects allow me to empower my voice as an advocate for agriculture.

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While change is hard and transitions are not naturally comfortable for me, I am truly excited to begin this next leg of the journey. For those of you who follow me on Facebook or Twitter, I invite you to like and follow my new team’s work on Facebook at Innovative Livestock Services or Twitter @ILSBeef.  I am striving to do a more dependable job posting multiple social media messages a week on these new outlets 🙂

As for Feed Yard Foodie, look for the usual weekly ramblings on our family, our farm, and my new adventures as the Burkholder clan continues on the pursuit of excellence.

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Filed under General, ILS Beef / Beef Marketing Group