Tag Archives: How we can tell the story of food production

A Feed Yard Foodie in Aggieland…

Anyone working in agriculture recognizes the name of Texas A & M University. Over the past 18 years, I have crossed paths with many Aggie alumni and each encounter left me intrigued by the deep seated love and faithfulness to this place called “Aggieland”. Perhaps most endearing is the fact that although Aggies are fiercely loyal, they are also openly friendly and engage respectfully with others outside of their alma mater. This special ability to be proud of their heritage while also focusing on broad spectrum leadership and devotion to selfless acts of sharing is a beautiful combination.

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Responding to an invitation to speak on campus, I traveled down to College Station, Texas with an intellectual curiosity and a desire to understand the culture of this unique land grant institution. I traveled back to my farm in Nebraska with an incredible respect for the faculty, students, and the core values that make Aggieland so exceptional. Honestly, I have rarely felt more welcome on a college campus, and the open friendliness that permeated the university grounds was inspirational.

It is no secret that agriculture in 2015 and beyond has many challenges. Outside of the regular need for continuous improvement that goes hand in hand with growing food, there exists a great chasm between farmers and their urban customers which is unfortunately separated by a rarely traveled bridge. As I look into the future, I recognize that our sustainability is intrinsically tied with our ability to interact respectfully.

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The journey is marked by:

  • The innate pride and loyalty to our chosen field combined with an intrinsic interest in the “outside world”.
  • The realization that it is in sharing that we learn how to solve our most difficult challenges — relying on a diverse population of participators to find the best answers.
  • The knowledge that the success of our outreach is closely tied to our ability to create an organized team to cross that lonely bridge in order to share “where food comes from”.

As I walked the streets of campus and visited with students and faculty, it became apparent to me that the culture at Texas A & M could provide the template for agriculture’s public outreach and educational effort to increase the transparency of food production. The university pillars of: Excellence, Integrity, Leadership, Loyalty, Respect, and Selfless Service provide the foundation, the inherent positive attitude sets the stage for the engagement, and the “team mentality” and the Corps of Cadets coordination creates the movement that once again builds trust in the realm of food production.

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  • Perhaps what agriculture really needs is a 12th man to selflessly give to the common good,
  • A good “Yell leader” to teach us a universal cheer that both celebrates our uniqueness as well as reinforces our common ground,
  • And a friendly “Howdy” to start the conversation…

At the end of the day it isn’t about any one group or individual, rather the meaningful answer lies in our ability create loyalty and trust—both on and off the farm.

*Many thanks to Emily Von Edwins, Dr. Russell Cross, Dr. Tryon Wickersham and all of the Aggies that welcomed Megan and I last week. I hope that we enriched your lives as much as you enriched ours.

**Stay tuned for the next post, “Megan’s Mom in Aggieland”, which takes a look at Texas A & M from a different point of view…

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