Tag Archives: Facebook Live

Tips for Facebook Live Broadcasts…

The weekend before Thanksgiving I attended the Nebraska Youth Beef Leadership Symposium at the University of Nebraska. I was asked to share my thoughts on “Building Trust” with the students, and (as often is the case) I came home smarter than I left. While at UNL, I had the privilege of hearing Haley Steinkuhler give insight into using Facebook Live broadcasts as effective social media tools.

Over the past 12 months, I’ve gone to work to build the skills needed for video social media outreach. I am a long way from “accomplished” in this department, but I’m getting smarter every day! It was an awesome opportunity for me to get to hear Haley and I wanted to share with all of you a list of tips for using Facebook Live that come from a blend of advice from both Haley and myself.

  1. The average attention span for humans is 8 seconds, so it is important to have a good start to your broadcast! That being said, as a live/interactive social media tool, a good Facebook Live allows time for interested viewers to get connected to the real time event before getting into the heart of the broadcast. It’s a delicate balance! Don’t be afraid to promote the event ahead of time to increase your “live audience” interactions.
  2. A good rule of thumb for informal Facebook Live broadcasts about agricultural topics is 3-7 minutes in length. While 3 minutes is short and hard to effectively communicate a topic within, you have to remember that asking your audience to give you 10 minutes of their day is a BIG ASK in today’s culture. I’m still working on this as I always seem to have too much to say!
  3. Many of the views will occur after the event ends so be sure to save and share the video after the fact.
  4. Facebook Live fits well when sharing: Special Events, Exciting Announcements, Interviews (Q&A’s), How To’s, Virtual Tours, and Behind the Scenes topics.
  5. Make sure you have a strong WiFi connection as well as plentiful battery power on your phone.
  6. Make an outline for the broadcast to keep you focused but let your personality show through by not using notes during the actual broadcast. No one expects you to be perfect — Be yourself!
  7. Depending on video length and location, using a “stand” allows the video picture to be less shaky.
  8. If outdoors, be cognizant of the weather as wind and cold can cause less than ideal experiences. Wind wreaks havoc with the audio and severe cold weather can cause your phone to stop working during the broadcast.
  9. Reiterate your core message multiple times during the broadcast as most of your viewers will not actually watch the video from start to finish.
  10. Give your viewers a “shout out” if they interact and ask questions during the broadcast. It is easier to accomplish this if you have a broadcast partner that can help you out — multitasking while running a live broadcast is hard!

Below is my most recent Facebook Live Announcing the Nebraska Beef In Schools program recently implemented by Holdrege Public Schools — As you will be able to see when watching, I am still building my skills! It is a fun journey 🙂

For more information on the Nebraska Beef in Schools program click here

A special “Thank You” to the University of Nebraska as well as Haley Steinkuhler for helping to make us all smarter! If you have any other thoughts or tips to share regarding Facebook Live broadcasts please share them in the comments 🙂

 

 

 

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Filed under General, ILS Beef / Beef Marketing Group, Video Fun on the Farm

Finding Honor While Raising Food Animals…

I learned an important lesson on Saturday morning — When it is 12 degrees outside, your phone might get “cold” and shut down in the middle of a Facebook Live broadcast 🙂 It never crossed my mind that would happen. I’m used to working in the cold — I just assumed that my phone would be too!

I am very proud of my favorite blonde cowgirl who helped me with the broadcast. She did an awesome job! Due to the “phone shutting down complications”, we ended up with two broadcasts: one with no ending, and a second one telling the entire story more efficiently (before the phone shut down again!). Below find the second broadcast. You can find the first one on the Feed Yard Foodie facebook page if you would like to compare 🙂

The moral of the story is that there is always something new to learn! The road to excellence may not always be comfortable, but it’s certainly an interesting journey…

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Filed under General, Video Fun on the Farm

How do you work to expand your limits?

I am a creature of habit.

I like routine and I am all about self-discipline.

If you need someone to count on, I’m likely your girl.

However, when it comes to working to expand my limits, I have to admit that it takes an intentional effort to move me into “uncharted waters”. I thrive on habits but the art of establishing new ones can throw me into a bit of a tailspin…

I struggled for several months after closing down my feed yard to establish new habits. When you have done the same thing – everyday – for 20 years, it’s just plain hard to change. It took me a while to find my mojo, and probably more importantly, to accept my new life path with joy and pride. Like many good things in life, sometimes you have to go outside of your comfort zone in order to have meaningful personal growth.

I put a lot of miles (specifically 550) on my new running shoes (actually, I’ve now worn out two pairs) on my journey to find balance. As I look back on the last eight months, I can easily recognize the series of goals and resulting plans that led me down the path.

Signing up to run the Good Life Halfsy (half marathon) –> Rediscovering my love for running –> Finding peace

Taking a new job at the Beef Marketing Group –> Benefiting from a new innovative team –> Finding challenge

Dedicating time to coaching/mentoring –> Acknowledging my deep spiritual need to give back –>Finding love

Learning to take more time to enjoy my family –> Embracing my greatest blessings –> Finding joy

It’s interesting the places that life takes you when you intentionally take the time to look for the best path. If you are like me, just slowing down enough to see the options is a huge step in the right direction!

Good habits are awesome:

  • They inspire us to be dedicated.
  • They enable us to make good daily choices.
  • They allow us to create meaningful patterns in our daily lives.

However, to intentionally find personal growth, we cannot let habits keep us from looking for the next step — the next goal — the next chapter in the journey toward excellence.

Many of you that follow Feed Yard Foodie are food advocates — either as farmers or as foodies (or a combination of both!). The journey of advocacy never ends and the road is often uncomfortable; but we learn from each other and we expand our knowledge as we interact and create a team. Recently, I decided that I needed to expand my limits in social media in order to continue to be relevant – that statement could well have been a direct quote from one of the beautiful teenagers that calls me “Mom” 😉

I plan to continue to blog weekly on this site, but I am making an effort to be more active in other places as well.

  • Additional pictures and “micro-blogs” are being posted both on the Feed Yard Foodie Facebook page as well as Instagram. If you are active on either of those platforms and enjoy my farm tales, please give me a follow!
  • I am planning a second Facebook Live video this Saturday morning at 8:30am. Grab a cup of coffee and join Megan and I as we visit our yearling steers at Roberts Cattle Company. We will be focusing on the symbiotic relationship that occurs between farmers and their animals — hoping to answer the often asked question, “How can farmers care for animals for months or years and then send them to their death?” This is a difficult topic that many people grapple with, and I am looking forward to sharing my thoughts as a “city girl — turned farmer”.

In the meantime, Happy Fall to each of you!

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Filed under A Farmer's View on Foodie Thoughts..., Coaching / Personal Growth, General

What happens each day at a cattle feedlot?

This has been a week of tremendous learning and growing for me. I did my first Facebook Live broadcast and increased my tech savvy by leaps and bounds. For those of you that do not participate in Facebook, I was able to save the Live Broadcast and upload it to YouTube. This enables me to share it here!

So, take a few minutes — grab a cup of coffee — and watch my favorite blonde cowgirls and I interact with the Lazy YN Fall Calves.

I believe that the Live broadcast was a solid first effort. I have many things still to learn and work on; but I enjoyed the experience. To date, the live video has reached more than 15,500 people — with more than 6300 of them choosing to watch it. It is a raw, from the heart, unedited look at our cattle at the feed yard. I am very thankful that Megan and Karyn were able to help me out — it created a fun experience for the three of us to cap off the summer vacation.

Having gotten my feet wet this week with Live broadcasting, I am going to take the plunge on Monday to do a second broadcast via Innovative Livestock Services. As many of you know, we live within the Path of Totality for the #SolarEclipse2017. The partial eclipse will begin about 11:30am central time, with the short period of total darkness occurring just before 1:00pm.

Brandon and I with the fall calves…

The live broadcast will occur at 12:00pm central time during the partial eclipse. I am going with a “Tail Gate” theme and will be joined by Brandon Sorensen who is the Assistant Manager at Roberts Cattle Company. We are going to hang out with some of our Lazy YN calves and talk about Mother Nature, the eclipse, and how we care for our cattle in the feed yard.

I think that 12 months ago if anyone told me that I would be doing live social media video broadcasts from a feed yard, I would have looked at them like they were crazy. But, life is an interesting journey full of twists and turns.

While live broadcasts are a little bit scary and the end result (at least for an amateur like me) is not professionally polished, I think that they create a necessary level of transparency between farmers and our urban neighbors. Unedited creates a level of truth and trust that is hard to otherwise obtain. For that reason, I am taking the plunge.

I hope that you all will be able to join in and ask questions during the broadcast 🙂

Click here to access the Innovative Livestock Services facebook page.

In order to view the facebook live broadcast, you need to “like” or “follow” the page. Then click the “following” button just below the cover photo and make sure that you click “see first” and turn your notifications “on”.

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Filed under General, Video Fun on the Farm

Facebook Live!

Despite their remarks that summer has gone too fast, my girls head back to school on Wednesday. They’ve been on vacation for three months, but I have to admit that it seems like last week when we transitioned from school to the swim team season.

The warm summer months were filled with:

  • Fitness training for both swimming and Cross Country
  • Shooting thousands of baskets to prepare for basketball
  • Taking care of our grass cattle and pasture ground
  • And doing other farm chores….
  • And welcoming a new puppy into our family!

 

I’m not sure exactly what the girls had in mind for their last day of summer, but their Mama decided to finish out the vacation with a Facebook Live broadcast from Roberts Cattle Company to visit our cattle at the feed yard.

I tell my girls that the road to excellence isn’t comfortable, so it seems appropriate to finish up the summer pushing my comfortable limits and forging into new territory. I’ve never done a Facebook Live broadcast, but I think that it is a great way to increase transparency and allow folks to have insight into life at a cattle feed yard.

I would ask that you all support me in this new endeavor by both sharing the news of the broadcast and getting online to participate in it. It will be at 7:30am central time tomorrow (Tuesday) morning. Just hop onto Facebook to the FeedYard Foodie page to watch. I plan for the broadcast to go approximately 10 minutes, so you can hang out with Karyn, Megan and I (along with our bovines) as you enjoy your morning coffee!

Please feel free to ask questions during the broadcast, or you can leave them here in the comment section of this blog prior to tomorrow morning.

  • Have you ever wondered about the story of where your beef comes from?
  • Do you want to know about life in a Nebraska feedlot?
  • Are you looking for a way to start your day with a smile?

Join us tomorrow morning at 7:30am via Facebook Live 😊

See you then!

 

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Filed under General, Video Fun on the Farm