Tag Archives: Braveheart Angus Beef

Finding Value…

We all search for value in our lives.  I would argue that what we individually value often defines who we are as a person – creating our priorities and the actions that result from them.  There are three core values that make me Anne:

  • Integrity
  • Hard Work
  • Altruism

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I am in-arguably both an idealist and an over-achiever.  Honesty and transparency are high on my list of priorities, and a capacity for hard work seems to be firmly entrenched in my DNA.  When I landed at Dartmouth College as an incoming freshman, I had to take a math test to prove competency due to my less than stellar math SAT scores.  I responded by passing the test, getting an A in college calculus and graduating Cum Laude four years later.  My brain didn’t get any smarter, but determination and dedicated study brought me success.

I grew up believing in working for the greater good.  At age seventy, my mom still spends her days teaching high school English driven by an admirable passion to make a difference in the lives of her students.  While I chose a farm and bovines over a classroom full of teenagers, it is easy to see my mom’s steady influence in my dedication to altruism.  There are likely times when this makes me a less skilled business woman, but I tend to lead with my heart and take faith with me on the journey.

My feed yard crew consists of myself and three employees.  My guys are nothing short of awesome, and it is virtually impossible to find the words to relate how valuable they are to my family and our farm.  The team that we form together ensures that our day to day animal care upholds a standard of excellence.  I know it because I live it – you all can believe it because our Progressive Beef audit scores are always in the “excellent” or highest category possible.  My guys and I find value in doing our best, each and every day, to ensure that we offer appropriate and responsible care to our cattle.  It is easy to do that when you dedicate your life to taking the time to care.

Newly arrived cattle traveling back to the home pen after an exercising session...

Newly arrived cattle traveling back to the home pen after an exercising session…

Ideally, an altruistic person works tirelessly to make the world a better place without ever giving thought to being rewarded for those actions.  Since my guys and I are human, I have to admit that sometimes we get tired.  In the midst of a 60 hour week, we wonder if what we have dedicated our lives to really makes a difference.  We watch our cattle thrive and reach their God-given genetic potential, but we rarely receive any positive feedback from outside of our farm for our efforts.  It is hard to push yourself, day in and day out, to strive for excellence when there is no one rewarding your efforts.

The beauty of the BMG-Progressive Beef-Tyson-Braveheart Beef program exists in the system of support and reward.  The community of food production that we create together refuels itself by adding tangible value to the beef that we grow.  After many, many years, my guys and I are finally able to see that someone outside of our farm really does care that we do our jobs well!

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I’ll never forget the first week that we shipped cattle destined to create beef for the Braveheart brand.   There were proud smiles all across the feed yard as my guys experienced a true sense of accomplishment.  For once, our “face” could appear on a product – our story held significance – our efforts created tangible value to someone outside of our farm.

The demand for Braveheart Beef is growing.  A new partnership to create a Certified Angus Beef – Braveheart beef product launched this year combining two great brands to bring each of you a verified and value added beef eating experience.  The product initially launched in New York City and the boxes of beef keep flying off of the shelf as an impressive demand overpowers supply.

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Meanwhile, my guys and I keep doing our part creating value on the farm.  Focusing on integrity, hard work, and being positive contributors to the country that we love.  We are sporting proud smiles with the knowledge that someone outside of our farm thinks that we do is valuable 🙂

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Filed under Beef Cattle Life Cycle: Ranch to Retail, CAFO, General

It Takes a Community…

A few years after I moved to rural Nebraska, an elementary school teacher told me “Anne, it takes a community to raise a child”.  I was a new mother at the time trying to figure my way into the vast responsibilities of having a child, and her words resonated in my heart.  Many years later, I still think of her advice as I continue to raise my own daughters as well as serving as a youth athletic coach in our small town.

A great amount of power exists in a community.  The team work and dedication to a common cause provides strength and longevity.  Just as strength comes in numbers, compassion increases exponentially as the group works to provide for its members and the common good.  Although my vocation is responsibly raising beef, the local kids that I coach and mentor serve as a daily reminder of what is truly important in life.  Of all of the things that my community has given to me over the past twenty years, the ability to positively make a difference in the lives of our youth is the one that I truly treasure.

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While it takes a community to raise a child, it also takes a food production community to raise high quality and traceable beef.  From the ranch all of the way to the dinner plate — an organized supply chain needs to inspire all of the contributors to act with integrity and congruence.  What Virginia, Rachel and I do on our farms makes a difference in the lives of our animals.  In order to complete the circle of quality, we need partners at the retail level of food production to maintain and augment that value all of the way to your dinner table.

The best way to do that is to work together to build a brand.  Three years ago my feed yard became a member of the Beef Marketing Group.  I was looking for a group of like-minded feed yards who focused on quality animal care, and were interested in coming together to sell a value added product. Each feed yard in our cooperative participates in the Progressive Beef QSA program and is audited against animal welfare, food safety and sustainability standards.

The Beef Marketing Group now teams up with Tyson Foods and Performance Food Groups to bring the Braveheart Beef product to your restaurant table.

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This is a unique and true partnership that adds value all across the production chain. Cattle care and farmer integrity are assured, and the Path Proven technology verifies that the DNA of the Braveheart Beef comes from one of our Progressive Beef certified animals.

This adds confidence to the food supply chain by:

  • Audited and verified animal care on the farm
  • Meat testing to ensure traceability and product integrity

BMG, Tyson, and Performance Food Groups come together to let you know that “we’ve got your back” relative to beef quality and farmer integrity.  The product is sold in restaurants all across the country, and we are hopeful that demand for it will continue to grow making it even easier to get to your dinner plate in the future!AnneGirlsApril2016.jpg

My girls are blessed to be able to grow up on “Mama’s beef”, now the Braveheart Beef brand makes it easier for you to be also 🙂

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Filed under Beef Cattle Life Cycle: Ranch to Retail, General, Progressive Beef QSA Program