Finding Value…

We all search for value in our lives.  I would argue that what we individually value often defines who we are as a person – creating our priorities and the actions that result from them.  There are three core values that make me Anne:

  • Integrity
  • Hard Work
  • Altruism

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I am in-arguably both an idealist and an over-achiever.  Honesty and transparency are high on my list of priorities, and a capacity for hard work seems to be firmly entrenched in my DNA.  When I landed at Dartmouth College as an incoming freshman, I had to take a math test to prove competency due to my less than stellar math SAT scores.  I responded by passing the test, getting an A in college calculus and graduating Cum Laude four years later.  My brain didn’t get any smarter, but determination and dedicated study brought me success.

I grew up believing in working for the greater good.  At age seventy, my mom still spends her days teaching high school English driven by an admirable passion to make a difference in the lives of her students.  While I chose a farm and bovines over a classroom full of teenagers, it is easy to see my mom’s steady influence in my dedication to altruism.  There are likely times when this makes me a less skilled business woman, but I tend to lead with my heart and take faith with me on the journey.

My feed yard crew consists of myself and three employees.  My guys are nothing short of awesome, and it is virtually impossible to find the words to relate how valuable they are to my family and our farm.  The team that we form together ensures that our day to day animal care upholds a standard of excellence.  I know it because I live it – you all can believe it because our Progressive Beef audit scores are always in the “excellent” or highest category possible.  My guys and I find value in doing our best, each and every day, to ensure that we offer appropriate and responsible care to our cattle.  It is easy to do that when you dedicate your life to taking the time to care.

Newly arrived cattle traveling back to the home pen after an exercising session...

Newly arrived cattle traveling back to the home pen after an exercising session…

Ideally, an altruistic person works tirelessly to make the world a better place without ever giving thought to being rewarded for those actions.  Since my guys and I are human, I have to admit that sometimes we get tired.  In the midst of a 60 hour week, we wonder if what we have dedicated our lives to really makes a difference.  We watch our cattle thrive and reach their God-given genetic potential, but we rarely receive any positive feedback from outside of our farm for our efforts.  It is hard to push yourself, day in and day out, to strive for excellence when there is no one rewarding your efforts.

The beauty of the BMG-Progressive Beef-Tyson-Braveheart Beef program exists in the system of support and reward.  The community of food production that we create together refuels itself by adding tangible value to the beef that we grow.  After many, many years, my guys and I are finally able to see that someone outside of our farm really does care that we do our jobs well!

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I’ll never forget the first week that we shipped cattle destined to create beef for the Braveheart brand.   There were proud smiles all across the feed yard as my guys experienced a true sense of accomplishment.  For once, our “face” could appear on a product – our story held significance – our efforts created tangible value to someone outside of our farm.

The demand for Braveheart Beef is growing.  A new partnership to create a Certified Angus Beef – Braveheart beef product launched this year combining two great brands to bring each of you a verified and value added beef eating experience.  The product initially launched in New York City and the boxes of beef keep flying off of the shelf as an impressive demand overpowers supply.

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Meanwhile, my guys and I keep doing our part creating value on the farm.  Focusing on integrity, hard work, and being positive contributors to the country that we love.  We are sporting proud smiles with the knowledge that someone outside of our farm thinks that we do is valuable🙂

3 Comments

Filed under Beef Cattle Life Cycle: Ranch to Retail, CAFO, General

3 responses to “Finding Value…

  1. Anne,
    You continue to inspire, Thank you!

  2. Rex Peterson

    Sometimes I think that the value of the next calf I sell is totally dependent upon someone’s last experience eating beef raised by someone else. And then I am in awe and debt to all the wonderful people who strive to give everyone a good eating experience and value.
    Altruism is alive and well in the cattle business.

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