Last fall, Tyson CEO Donnie Smith gave the commencement address at the National FFA (Future Farmers of America) convention. The positive energy radiating from both Smith and the thousands of high school students in attendance is nothing short of awesome. The 18 minute speech can be found here.
As a member of Tyson’s 3rd party Animal Wellbeing Farm Check committee, I am fortunate to interact with Donnie as we work to consistently improve food animal care. His dynamic personality and positive enthusiasm reminds me of a football coach pumping up his team for the big game. The coach in me loves to listen to him, and the farmer in me is thankful to call his team a partner in food production.
Smith’s theme, #myAGstory, provides an emotional reminder of one of the steepest challenges that farmers face today. The story of food production in 2015 often is not told by the farmers that grow it. Rather, we have allowed our food story to be hijacked by others outside of the farm gate. Smith repeatedly challenged the students to protect the future of agriculture by “Taking back the story of food production”.
There exists a critical bridge between “food” and “agriculture” and it is made up by communication. Smith asks the students,
“Are we going to drive the conversation or sit back and let someone else do it for us? — It is only in taking back the story that we can honestly share the truth of how food is grown in the United States.”
The leaders in this movement to reclaim the voice of farming will undeniably be our young farmers. They have the unique ability to share their talents by simultaneously growing food while also tweeting about it!
Each one of us has a vital and unique story to tell. It is in combining these stories in a respectful conversation that we all will find sustainability. As farmers and scientists, today we have the technique and the technology to feed 10 billion people. The question is, will we be successful enough telling our story in order to gain the consumer confidence needed to use that technology to feed the world?
Today, there are 1 billion people across the globe that are hungry — tomorrow that number will grow. It is not just people across the ocean – many, many Americans are food insecure. I would like to think that we all can be granted the Freedom To Thrive, fueled by the energy of quality nutrition. The start of that journey lies in farmers taking back the story of agriculture and sharing how they grow food.
Today, my favorite blonde cowgirl and I head to College Station, Texas to bring our story of beef production to Aggieland. We will visit with college professors, graduate students, and undergraduates in a whirlwind two day journey discussing how beef is grown. I will share #myAGstory with hundreds of Animal Science students as we discuss both the future of agriculture as well as the increasing role that women play in growing food.
I take Donnie’s message with me in my heart as I hope to make an equally positive impact on this next generation of farmers. We all need to eat in order to thrive, so growing food is everyone’s business.
Have you shared your story today?