Where does your food come from?
Apart from food that is completely home raised and never leaves the farm, it takes a team of people to get it from farm to fork. While I believe that many would love to have a simple answer to this often asked question, the reality is that food production in 2015 is not a single story.
It takes a team.
I like to grow what I like to eat. My favorite food is beef. I loved a juicy steak when I was a budding athlete on the East Coast of Florida, and I still love one today. My knowledge of the beef production cycle has increased exponentially over the years as I learned to be a farmer, and my desire to enjoy a wholesome beef dinner with my family holds steadfast.
I rely on my rancher partners to help me humanely raise cattle which grow to become healthy beef.
I rely on my feed yard cooperative, BMG, my packing plant partner, Tyson, and niche brands such as Certified Angus Beef, to help me take my beef all of the way from my farm to your family’s dinner table.
It takes a team.
I had the pleasure of hosting a film crew from Certified Angus Beef at the feed yard last week. Deanna and Josh traveled to Nebraska to help me share the story of the feed yard part of the beef production cycle. CAB is a long-time partner of mine, helping me to market my high quality beef as well as facilitating outreach to retail customers to talk about “where that beef comes from”.
The day and a half that we shared last week was filled with not just filming, but also learning. I love any opportunity to share my farm with others, and it is always such a joy when I get to host people like Josh and Deanna. Their genuine interest and sincere friendliness renews my faith in outreach work, and gives me hope looking forward to the future of my farm.
This project focuses on explaining a cattle feed yard to urban customers.
- What is a feed yard?
- What is the role of a feed yard in the beef production cycle?
- How do feed yard crews offer care to their animals?
- What role does a veterinarian play at a feed yard?
- How are feed yards sustainable?
- How can a feed yard be both a steward to its animals as well as to the environment?
- What faces lurk on the other side of the farm gate?
I am incredibly excited to see the finished video which is set to unveil at the Certified Angus Beef Annual Retail Conference in late September. You can also look for it on Feed Yard Foodie as I plan to share it as soon as CAB completes the project.
It will provide an authentic view of a feed yard — this nebulous and under-explained part of the beef story. Video footage is complete with filming taken remotely via a camera drone flying over the cattle pens as the sun prepared to set on our farm. What an awesome piece of technology!
Many thanks to Deanna, Josh and the entire Certified Angus Beef team for taking the time to understand and also to share. Additional thanks to John Butler of the Beef Marketing Group for inspiring me to continue to share my story.
It takes a team…