Almost a month ago, a reader asked me to blog about Chipotle. While I have thought about what to write often during that time — the words have not easily transitioned onto paper. I have very definite feelings toward the restaurant chain and its CEO, Steve Ells. These feelings have precluded me from ever being a customer at any of the restaurants. I like to vote with my dollar.
I have a personal rule that before I write about a person or a topic, I must “walk a mile in their shoes” — searching for a level of understanding before I render a judgment. In this instance, the process has been terribly uncomfortable for me because the inherent negativity of Chipotle’s advertising campaign turns my stomach…
Chipotle isn’t any fun to write about because there is nothing positive to share in the story. The restaurant chain creates drama by distorting the story of food production, turning hypocrisy into dollars. It capitalizes on fear and distrust, making one disturbing and inaccurate statement after another simply to keep its brand name in the limelight.
I find that disgusting…
Rather than harp on a negative topic that depresses me, I would like to instead share a few thoughts on the topic of responsibly raised food.
When I look through my glass at the United States food production system, I see diversity in methods but a common thread of responsibility. I see hundreds of thousands of farmers who honor their land and care for their animals regardless of whether they choose to market their products as organic, grass fed or conventionally grown.
I raise my children on a diverse farm where financial markets and long term goals of sustainability dictate the types of products that are grown. The dedication to responsible food production is steadfast even as the ebb and flow of markets and natural resources dictate changes in farming methods.
My commitment to quality and responsibility at the feed yard where we raise conventional beef mirrors that same promise of quality that my favorite farmer makes to his crop farm where he grows both organic and conventionally raised animal feed. We are the same two people, yet we grow a diversity of food products in order to ensure that our farm is sustainable and prosperous over the long run.
Every product that leaves our farm is responsibly raised regardless of the label that it holds.
I believe in transparency in food production. That is the reason that I blog. I also believe that every American has a responsibility to look to farmers for the truth regarding where their food comes from. This conversation needs to be based on trust and respect, leaving out special interest groups that stand to gain by putting others down.
Finally, I believe that all farmers need to respect diversity in food production systems, recognizing that food can be responsibly raised using a vast array of management systems. Organic, grass fed, and conventionally raised food can all exist in harmony in order to give consumers the right to food choices.
I choose to have faith in the United State’s food supply.
I don’t eat at Chipotle…