Just a couple of weeks ago, a social media friend forwarded me an email that she had received from a reader. The email was a cry for help from a fellow mom. It seems that her daughter, after repeatedly watching horrific videos of animal abuse on the internet, had refused to eat any animal products.
Concerned about both her daughter’s nutritional needs and the abusive videos, the mom was reaching out to online farmer bloggers in an attempt to find out the truth. When I sent a link to several videos of my farm to the mom, she responded “Why can’t I find these when I search on YouTube? These are the types of videos that we need to see!”
The short answer to that question is that search results on YouTube are ranked according to number of views. This means that the more views a video has, the more likely that it will show up when you search a topic. I have uploaded four “home-made” videos to YouTube over the last year—they have a total of only 1500 views.
This one is my favorite–it is my 10 year old cowgirl/chef exercising cattle at the feed yard to the tune of her favorite song “Fly Over States”.
- I love this video because I am proud of my daughter and what a great cattle caregiver she is becoming.
- I love this video because it shows the simplicity of good cattle handling.
- I love this video because of the calf with the white spot on his head that kept asking Megan “do I have to” when she asked him to move. Megan frequently looks at me asking the same question…
Twenty years ago, trust existed throughout the food production system. Farmers were viewed positively, and those outside of the farm believed that farmers had integrity. Today, that trust is gone. I believe that this loss of trust is one of the biggest travesties currently affecting our great country. Quite simply, it hurts my heart to know that many people do not trust that I care.
My brain recognizes that it is my duty to not only care, but also to document that care in an attempt to rebuild that trust. The daily care that I offer to my animals is now accompanied by record keeping and documentation that will verify that I not only care, but that I am competent in that care.
Animal Care is the second pillar of the Progressive Beef program. It is one that I believe in with every fiber of my being. Outstanding animal care is a trademark of my feed yard. Progressive Beef has provided me with both a documentation trail, and also a third party independent audit to bring additional integrity to my promise of high quality animal care.
Rest assured that you can feel good about feeding my beef to your family—it came from healthy and humanely raised animals. You don’t have to just take my word for it!
I feel the capacity to care is the thing which gives life its deepest significance.