Together we are stronger…

 As important as I believe it is to be strong and self reliant; I also recognize that teamwork is imperative for meaningful and long term success.

 How do we learn the skills necessary for teamwork?

 My daughter Ashley Grace has participated in a school sponsored program called Destination Imagination since the second grade.  Very simply, Destination Imagination is a program that teaches children team work and problem solving skills.  She has had the same seven team members for four years now.  They are a very talented and very strong willed bunch of young ladies.  Last year (as fifth graders), they mastered the skill of working together and, as a result, were highly successful and placed at the Global Finals Destination Imagination competition in Knoxville, Tennessee.

Great Brain Power!

 They learned to respect and use each others individual talents in order to make an incredibly powerful team.


I am good at caring for and feeding cattle.  I have done my homework, and I understand my animals and their needs.  I am willing to give 110% of myself everyday to my animals because that is what it takes to make the best beef.  I love what I do, and I believe that it makes a positive and lasting impact on the world that I am so blessed to live in.

 But I also realize that I can not make the best beef all by myself…

Being successful and delivering to you a great tasting beef eating experience each and every time that you purchase my product takes teamwork.

 For reasons based both on tradition and on practicality, the beef industry is not vertically integrated.  This means that most cattle will be owned or cared for by at least two different individuals or farms before they are ready for harvest.  Following harvest, the beef will be owned and handled by at least two other individuals or entities before it makes it to your dinner plate.

 What does this mean?


 I strive for vertical collaboration with all of the parties that own my animals and the beef that they produce.  By collaborating with each other we can ensure the success of the animal and its beef from farm to fork…We have talked extensively about the partnership that I have with my cow/calf ranchers (like Al and Sallie), and we have talked about the partnership that I have with U.S. Premium Beef and their packing plant (National Beef) in order to harvest the animals.

 So what happens to the beef that my animals produce and where does Certified Angus Beef fit in?

 Last quarter I harvested 1970 animals through U.S. Premium Beef.   85% of those animals graded Prime or Choice quality.   35% qualified for the Certified Angus Beef brand.  Why?

 To qualify for the Certified Angus Beef brand, there are very specific live animal and beef quality science-based specifications that must be met.  These specifications are challenging to achieve, and help to ensure that you have a great tasting beef eating experience every single time you eat it.

 Beef Specifications for Certified Angus Beef…

Modest or higher marbling (high Choice or Prime Grade)

Medium or fine marbling texture

“A” maturity—superior color, texture, and tenderness

10-16” Rib Eye Area

Less than 1000# pound carcass

Less than 1” fat thickness around the edge of the meat

No blemishes in appearance or color

In fact, only 1 in 4 Angus cattle meet all of the brand’s specifications.  While these specifications allow for a consistently juicy and tender beef eating experience, perhaps (to me) the most important part of Certified Angus Beef’s role is connecting the grocery store or the restaurant and their ensuing customers to my farm and beef farms all across the country.

 Certified Angus Beef builds this last invaluable bridge from my farm to your table.

 Are there other types of beef coming from other breeds of cattle that taste great?  Absolutely!  But, Certified Angus Beef leads the way in connecting the consumer to the story behind where your beef comes from…All of the way from farms like mine and Al and Sallie’s to your home so that you can feel good about choosing beef for dinner tonight and every night!

Matt and I receiving our award in Oregon...

 That is teamwork at its very best…Independently we master our roles, and together we are invincible!

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Filed under Beef Life Cycle--Calf #718, Foodie Fun!, General

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